No matter if you own a personal brand, an ecommerce company, or somewhere in between, all of your customers have one thing in common: they want to feel a connection before they click ‘buy.’
Think about all of your favorite companies and brands to purchase from. What made you choose them in the first place? Why do you keep repurchasing? Sure, you might like the product they’re selling, but there are a million amazing products in every single industry.
But the personalities, values, and mission of each company is incredibly unique, and offers a point of connection to customers that either reels them in or repels them. We want your business to bring in the customers you want to work with and/or sell to, and we want them to keep coming back.
The way we’re going to do it? Lifestyle brand photography.
Why Is Lifestyle Photography Beneficial?
So many businesses think it’s enough to take nice, well-lit pictures of their products and post them to the website. But in the world of influencers, social media, and an incredible creativity, it’s no longer enough.
To stand out, you need to give your brand a human element—and stepping in front of the camera is a great way to do it. By adding a lifestyle touch to your photos, you’ll also help people visualize themselves in your position. They’ll see themselves and how they’ll benefit from what your products and/or services, which is a key factor in making the sale.
When you include images of yourself into your brand’s identity, it allows potential customers to see the person behind the hard work. They can see your personality, read the expressions on your face, and start to form a feeling of trust and connection through the screen.
And when people know you, like you, and trust you, they’re going to be extremely loyal to you and your services/products no matter what.
How Does A Lifestyle Branding Session Work?
Here’s the best part—a lifestyle branding session is both easy and tons of fun! Whether you’re hoping for a product-based photoshoot or personal brand shoot, we’ll start off with a quick meeting. It usually lasts 30-45 minutes, during which we just have a conversation about what you’re looking for, what your goals are, and the next steps for your session prep.
Once we’re both on the same page, we’ll start planning your session in a way that matches your aesthetic and your brand’s goals. When the session day arrives, I’ll take care of carefully photographing your products or we’ll meet up for a fun day if you’re the subject in front of the camera!
After the session ends, I’ll work on curating a gallery filled with beautiful images that not only represent your brand, but represent you as a person. And that’s it! Once your final gallery is delivered, you can share your photos and start connecting with your clients and customers.
Ready to plan your own branding photo session? Here’s how to do it:
- Learn more about my brand photography services on my website.
- Fill out the inquiry form to send me a message!
- Once I receive your message, I’ll be in touch to get started!
